One of the hottest beauty trends in the last few years has been the incorporation of proven skin care ingredients into makeup. While the SPF, Vitamin C, and niacinamide found in foundation can’t replace a sound skin care regime, moisture-rich, hydration is a different game. Keeping the skin hydrated and makeup from looking cakey is a pillar of radiant looks. Celebrated for the addition of nourishing oils and soothing botanicals to its award-winning lip and eye cosmetics, Kulfi, named after an Indian street food indulgence, has upped the ante in the quest to stay radiant and vibrant with the newly launched Kulfi’s Khili Khili Glow Mist.
Named after a household compliment uttered by South Asian aunties, Kulfi’s Khili Khili Glow Mist delivers non-stop hydration, moisture, and luminosity. Per my Q&A with the Kulfi Founder and CEO Priyanka Ganjoo, the brand’s mission, in addition to beautifying a full range of skin tones with vibrant makeup, is to allow for the type of fun self-expression that comes from glimmering shadows and highlighters.
“I think of makeup and beauty as a way to express ourselves and shape our narrative and own how we want to present ourselves to the world.”
–Priyanka Ganjoo, Kulfi Beauty Founder & CEO
The Glow Mist’s bi-phase water and oil-based formulation multitasks pre, during, and post makeup application. After a vigorous shake, the water phase imparts hydration that preps skin for makeup, then melts into the skin to set and diminish cakiness, while squalene and glycerin deliver a radiant finish that brings luminosity from start-to-finish on-the-go and even during afternoon touch-ups. Just shake, spritz and repeat for that all-day glow.
