There are fragrances that smell nice, and then there are fragrances that transport you. Portobello Road Eau de Parfum by Memo Paris falls squarely into the second category. One spray and you are no longer standing in your bathroom – you’re wandering a London street just after the rain, the pavement still wet and the city slow.
Inspired by Portobello Road in Notting Hill, this scent captures the romance of a neighborhood that feels like a village tucked inside a bustling city. Think colorful facades, antique shops, flower stalls and the unmistakable scent of rain. It is not a literal interpretation of London, but a feeling: cozy, artistic.
The fragrance opens with mandarin, myrtle, and green leaf, giving it an immediate freshness that feels bright but not sharp. As it develops, rose essence and rose absolute come through, softened by clary sage. This is not a traditional, powdery rose. It feels natural and slightly herbal, like fresh flowers.
What makes Portobello Road truly special is its base. Vetiver and patchouli bring warmth and depth, while Memo Paris’ rain accord adds a subtle mineral quality. The brand describes it as capturing the harmony between flowers and asphalt after the rain and that description is spot on. This is a fragrance that feels layered and lived-in, which makes it incredibly wearable. It works just as well for a casual daytime walk as it does for an evening out.
Despite being labeled as a lighter intensity, it has more presence than you might expect, especially if you apply a bit generously. It wears close to the skin in the best way, leaving a soft, lingering trail that feels intimate rather than overpowering.
The bottle adds to the experience. Designed by British artist Kate Daudy, the artwork is an abstract, colorful map of her favorite London neighborhood, capturing the movement and energy of the city from above. It feels thoughtful and personal, much like the scent itself.
Yes, Portobello Road is a splurge. But for anyone who loves fragrance as an experience rather than just a finishing touch, it is worth it. This is not just a perfume. It is a rainy-day in London that you can carry with you, wherever you go.
