We’ve never had more options for sunscreen. So why is it so hard to choose one? Maybe it’s because choosing a sunscreen often means giving up something. Do you want top-of-line protection, but you’re willing to sport a chalky cast? Is your makeup separating or pilling over your sunscreen? For regular retinoid users or anyone prone to sunburn, sunscreen is a need, not an option.
If you’ve ever wished for a sunscreen that can give you a sunkissed glow instead of a chalky cast, your favorite product is here. ILIA Beauty recently launched its Sun Serum Mineral Sunscreen SPF 50 just in time for summer. This is the brand’s first standalone sunscreen, building on the popularity of its cult-favorite Super Serum Skin Tint SPF 40.
Sasha Plavsic, ILIA’s founder, formulated the innovative Sun Serum Mineral Sunscreen SPF 50 after listening to feedback from her customers.
“A standalone SPF has been our top requested product from our customers, taking over three years to get the texture and finish just right,” says Plavsic. “It’s unlike any everyday mineral SPF 50 on the market—a refreshing water-burst texture that helps skin feel like skin, bringing together sensorial skincare and high-performance SPF 50 that moves with you.”
This hybrid sun serum/sunscreen is truly a skincare marvel. It’s lightweight, making application (and subsequent reapplications) a cinch. It blends into a natural, bronzy glow with a dewy finish. While many sunscreens leave a heavy, sticky residue behind, ILIA’s Sun Serum Mineral Sunscreen SPF 50 is so airy it doesn’t feel like there’s anything on your face at all. It blends and blurs seamlessly onto your skin, like it’s been there all along. It’s a 10/10 product for low-effort sticky days, when you don’t want to put makeup on.
In contrast to most sunscreens, the Sun Serum Mineral Sunscreen SPF 50 provides a smooth, easy base for makeup application. There is no pilling or makeup separation in sight. The Sun Serum Mineral Sunscreen SPF 50 was able to take the place of my foundation, providing a smooth, natural base. Dry skin and oily sheens are banished, leaving a balanced glow behind. With UVA and UVB protection, this hero product has everything you need to protect your skin.
What sets ILIA’s Sun Serum Mineral Sunscreen SPF 50 apart from other sunscreens is its multipurpose formula. Besides delivering sun protection, this product doubles as skincare. The formulation recruits skincare heroes like Hyaluronic Acid and Aquaxyl, to lock in hydration. Other ingredients like echinacea purpurea and rhodiola rosea work together to ward off oiliness. These ingredients help the Sun Serum Mineral Sunscreen SPF 50 shield your skin from sun damage, while balancing your moisture barrier. As far as skincare technology goes, that’s an impressive feat.
The Sun Serum Mineral Sunscreen SPF 50 currently has two shades, Light-Medium and Medium-Deep. The noncomedogenic formula is made with sensitive skin types in mind.
ILIA Beauty is a company that delivers high-performing skincare products and listens to customer feedback. What do you think the brand should make next?
Check out ILIA’s Sun Serum Mineral Sunscreen SPF 50 at ILIA Beauty and Sephora.
