Catherine Bialkowski

Meet Grace Howland, Founder of ÉVOQUER

Before launching her fragrance brand ÉVOQUER, Grace Howland built a successful career in finance. A trip to Paris in 2022 left her with a scent memory so profound that it completely shifted the trajectory of her life, both personally and professionally. We sat down with Grace to learn more about how ÉVOQUER is bottling life’s moments, both big and small.

The Midsummer Hair Routine

It’s high summer, ideal for spending as much time as possible in bodies of water. Whether it’s a pool, lake, ocean, or otherwise, the effect it has on our hair is slightly less great than the effect it has on our stress levels. As someone who goes in the pool and ocean multiple times per week, I’ve put together the following routine for my bleached, curly, high-density hair to prevent and combat damage as much as possible. 

Powder Room Beauty: Q&A with Founder Jenna Flug

New York City-based makeup artist and entrepreneur Jenna Flug left a high-stakes corporate career to launch Powder Room Beauty, a hands-on makeup class and bonding experience designed to remove intimidation and add joy back into the ritual of getting ready. Her passion for teaching the art – and the pure joy it brings her – is palpable. We had the chance to ask her all of our burning questions. 

The Cool-Toned Blush Edit + Swatches

Does every blush available at Sephora turn orange or clownish on your skin, despite looking beautifully rosy in the pan or tube? If so, rest assured you’re not imagining this odd phenomenon – you are probably cool-toned.

7 Atmospheric Scents for Summer

Fragrance has the power to create minuscule worlds, scented escapes that move with you as the notes shimmer in your wake. We are living in a post-modern world of perfumery, in which we’ve moved beyond simply smelling like something. Airy, translucent, dreamlike, sometimes strange, the following seven scents are perfect for warm weather and trade one-note evocations for entire atmospheres. 

Mother’s Day Scented Gifting Guide

Gifting perfume can be a tricky, personal thing – but these 10 fragrances are beautiful and easy to love, while still remaining distinct so she can rock her sillage with pride. 

5 Indie Fragrance Brands to Watch

Whenever I’m feeling uninspired or jaded, I turn to indie brands, those smaller, more experimental houses that never fail to delight and surprise with their unique configurations of accords. Here are 5 I’ve been enjoying lately and their standout scents.

In the Boudoir: Scents of Intimate Femininity

Imagine sitting on a velvet cushion, perched at your vanity, dressed in a silken dressing gown. You swipe on a hint of petal-pink lipstick, then apply fragrant powder with a cotton puff. This space is all your own, hidden away from the rigors of everyday life for an 18th century lady.