Focused on creating eco-friendly consumer goods, MOXX Brands offers a vast variety of incredible products which include natural hair and body care, laundry and cleaning solutions, and luxury home and car fragrances. Based in New Zealand, I had the pleasure to speak to the powerhouse Founder Renee Stuart in this exclusive interview.
Thank you for joining us. You have quite an interesting background. Please tell us about yourself and how you grew up.
I’m Renee Stuart, Co-CEO and Founder of MOXX Brands which is a fast-growing, Kiwi-owned consumer goods company building modern brands for the way people actually shop today. We’ve scaled MOXX from New Zealand into multiple international markets and our brands can be found in over 7,000 stores globally, including retailers like Walmart, Target, Sprouts Farmers Markets, Woolworths, Costco, and Coles.
I grew up in Auckland, New Zealand but I’ve been lucky enough to live in places like Amsterdam and China and travel widely. Those experiences shaped how I think about consumers, different cultures, different routines but the same truth: people want products that work, feel good to use and don’t require a trade-off between quality, price and values.
Before MOXX, I spent over 16 years in marketing, advertising and business operations, including serving as the VP of Global Marketing for a successful global toy and FMCG company. I’ve always loved the mix of creativity and commercial discipline. The “art and science” of building brands that people connect with and that can win in the real world, at shelf. If there’s a theme to my story, it’s this: I’m obsessed with building. Building products, building systems, building teams – and doing it with pace, optimism and a bit of Kiwi ingenuity and grit.
What was the motivation to start your own brand?
The motivation was equal parts purpose and frustration. Purpose, because we wanted to prove you can build premium, planet-friendly products that are still affordable and take them to scale, not just keep them niche. Scale is where impact happens. Frustration, because too many categories were stuck: either “cheap and cheerful” but not great or genuinely premium but completely out of reach for everyday shoppers. We saw gaps in supermarkets and mass retail where modern consumers were asking for better and we built MOXX to meet them there. That “supermarket-first” mindset has been core to our strategy from day one. We start every launch by listening hard: category gaps, shopper behavior, retailer needs and what customers are saying (and not saying). We analyze trends and consumer feedback to make sure what we build provides true value and results.
What are your top products and who is your target market?
We build for the modern shopper. People who want products that feel elevated, perform exceptionally well, are priced for real life and align with a more sustainable future.
A few of MOXX’s top brands are:
Maison&Muse™ ?Our biggest brand, Maison&Muse, delivers #boujeeonabudget home and car fragrances as well as fragrance-forward household essentials. We target people looking for fragrances that are elevated yet affordable enough to use on the daily. Fragrance shouldn’t be something you use sparingly as it can truly enhance your mood and mindset. Our candles, air fresheners and luxurious yet discreet car fragrances are on fire at retailers with reviews stating they’re the best scents customers have ever smelled! We’ve gone viral on TikTok four times and have been loved by influencers like Julia Hatch and Sydney Schiffer. A massive standout was being judged “Best Luxury Car Freshener” by Good Housekeeping. This was an incredible win for a product under $10!
everblue Naturals™ ?A major success has been everblue Naturals at Sprouts Farmers Markets. This premium, climate-positive natural haircare is modernizing the “natural” category and has been extremely successful. We target women looking to feel good about themselves, the products they use, and the brand behind them. All our haircare features unique botanical extracts and is grouped into collections that bring daily affirmations to your shower. We were the first climate-positive liquid haircare and won ‘NZ’s Best Natural Shampoo & Conditioner’ at the Best of Natural Awards. We are already a top 10 haircare brand at Sprouts with our ASPIRE range as a top five item and we are on track to be a top five brand overall at Sprouts by 2027. This is phenomenal for a New Zealand-made range.
Kinzie Kids™ ?Our newest addition, Kinzie Kids, was born from a real need for clean, affordable haircare designed specifically for little legends aged 2–12. It’s like a big sister in a bottle helping kids grow their confidence and independence with gentle formulas and playful designs they love.
Working in the consumer industry for so many years, do you have any business tips to share?
A few principles that have made a real difference for us – especially as a New Zealand start-up scaling fast:
Design for the in-store reality, not the brand fantasy. In a grocery aisle you’ve got seconds to win attention. You need instant clarity on what the product is and why it’s different. We constantly test packaging in-store because what looks great on a screen can disappear at shelf.
Plan earlier than you think you need to. Big retailer launches can require pitching 12 months ahead. You have to fund stock, plan supply and build the operational discipline to execute because you don’t get many second chances with major retailers.
Treat supply chain as a growth engine. Manufacturing lead times, forecasting, inventory risk. It’s not glamorous but it’s everything. The faster you grow, the more every small operational gap gets amplified.
Let consumers steer, then use data to sharpen the story. We use digital and social to gather feedback and insights quickly and we’ve seen how powerful platforms like TikTok can be when the product is right and the story lands.
Build a team culture that can handle pace, and still enjoy it. High growth is intense. You need people who care about the work, take ownership and genuinely like building. That energy matters internally and in-market.
Anything else we should know?
MOXX is built on the simple idea to deliver a great product, at accessible prices, with a sustainability lens and do it at the scale of the world’s biggest retailers. We’re proud of the recognition we’ve received as a business including being named the fastest growing Export and Consumer Goods Company in New Zealand and third fastest growing business overall in the Deloitte Fast50 2025 awards and winning Auckland’s Best Emerging Business 2024.
On a personal level, receiving the Beta Gamma Sigma Global Business Achievement Award 2024 was a huge honor, being the only female recipient and one of the youngest ever. But the start-up vibe is still the heart of it. We move fast, we iterate, we care deeply and we genuinely enjoy building products people get excited to find in their trolley.
Peruse the incredible line at https://www.moxxbrands.com/
