CZAR‘s latest fragrance, TREND x Antoine Cotton, makes its refined and sophisticated debut this month to much acclaim at the the lauded Teeb AlHazm Perfume Expo in Qatar from November 25 through December 6, 2025. This artisanal fragrance is a downright masterful meld of classical refinement and modern sophistication, created by French perfumer Antoine Cotton, a rising star and creative force whose talent for modern olfactory masterpieces shines bright.
Trend is ready to make waves from East to West and around the globe with this bold statement scent that ensures its impact and an enduring legacy. Unfurling a new paradigm in fragrance design, Antoine Cotton’s TREND is jubilant with contradictions and complexity. Neither purely fresh nor exclusively warm, it occupies an exquisite liminal space where bright citruses intermingle with with deep, sensuous woods, and sparkling aromatics dry down to a luscious velvety vanilla, with the ethereal radiance of orris creating an unforgettable perfume memory.
Described as contemporary with an impactful elegance, TREND offers a universal appeal while maintaining its luxury identity. The composition evolves beautifully on the skin, revealing multiple layers of nuanced artistry. Bright yet profound is difficult to achieve in a fragrance because they seem to be at opposite ends of a scent spectrum, but TREND disavows this perspective, proving that a sparkling fragrance can definitely deliver sophisticated gravitas. Familiar yet still surprising, the complex TREND empowers with a distinctive presence and irresistible pull.
Antoine Cotton’s Vision
Antoine Cotton wanted to create a fragrance that was simultaneously familiar and revolutionary, a scent that would feel like a beloved memory even as it offered the thrill of discovery. His approach was one of deliberate restraint and strategic brilliance, crafting a concise, high-impact formula with pure, resonant beauty.
The composition unfolds like a carefully choreographed performance, and opens with an effervescent burst of bright citruses, mandarin and lemon, lifted by the crisp green facets of rhubarb and the resinous sparkle of elemi. Aldehydes impart a touch of classic perfumery and a champagne-like fizz that elevates the juicy sweetness of apple into something ethereal and more refined. At TREND’s captivating heart is a luminous orris note with an iris-driven sophisticated elegance, complemented by the delicate nectar of orange blossom. (Chef’s kiss here!). This floral-powdery core is enlivened by aromatic herbs such as rosemary, thyme, and mint, imbuing it with an unexpected freshness that renders the composition vibrant and modern. Succulent fruits, pear, and pineapple add richness and a touch of very indulgent sweetness.
Drilling down to more scent notes:
The base notes anchor TREND in a warm, addictive and earthy realm of patchouli and cedarwood, while incense adds mysterious depth and spirituality. The sensuality reaches its apex with vanilla and tonka bean, creating irresistible warmth to draw people closer, inviting them into the wearer’s intimate space. This is where TREND surprises most – beneath the bright freshness lies a profoundly comforting, almost cocooning warmth, much like getting to know people better.
TREND is about impact, endurance, and elegance.
Antoine Cotton is part of a new generation of French perfumers that honors the grand traditions of Grasse in France, while innovating contemporary, artisanal fragrances. Born and raised in the sun-drenched landscapes of southern France, Cotton’s sensibilities were shaped by the aromatic herbs that grew wild on hillsides, the bright citrus groves that perfumed the air, and the iris fields that have supplied perfumery for generations. His formal training at the prestigious École Supérieure du Parfum in Paris provided the technical foundation, but his inherent talents guide and distinguish his creations. Cotton approaches perfumery not as a science to be mastered but as an art to be explored and enjoyed – as a means of emotional expression and storytelling through scent. Our memories are always deeply embedded in scents and fragrances, evoking the past and move into the future.
CZAR Quality
With TREND, CZAR’s Designer Collection is now rounder and more inclusive, spanning all of contemporary luxury perfumery. Their line ranges from deep, enveloping warmth to bright, aromatic freshness – and from soft scents to bold statement fragrances. This wholeness enables the CZAR collection to deliver fragrances for every mood and special moment.
TREND is a solid investment because of its high quality ingredients and masterful artistry, but also because its sophisticated base notes last throughout the day and into evening. Also, 110ml is a generous volume that will deliver months of daily use. It’s also a versatile fragrance, suitable from day to night and formal to casual. Unique enough to become your signature scent, it’s also familiar enough to garner appreciation all around. During TREND’s launch at the Teeb AlHazm Perfume Expo from November 25th through December 6, 2025, you can enjoy TREND at 25% off. After this limited period, TREND will be available at regular retail pricing at all CZAR Fragrances Boutiques globally
Price: $171 after 12/6/25.
Find it here: CZAR.com.kw
World-wide shipping available, straight to your door.
CZAR consistently releases magnificent and unique fragrances. Read about their other scents HERE and HERE.
