RALLY is a skincare and wellness brand catering to athletes, scholars, performers, and dreamers who strive every day. The brand’s philosophy revolves around the belief that self-care begins with the care of one’s own face, a practice that truly boosts personal potential.
In late 2022, Gina Coburn launched RALLY as her first entrepreneurial venture. Drawing from her experience in finance, strategic planning, and media, Coburn noticed her teens struggling with ineffective skincare products. She noticed a gap, especially among boys, in addressing their overall physical health and appearance through basic skincare. As the industry moves towards safer, cleaner formulas with more plant-based ingredients, she saw an opportunity to bridge this gap.
The development of the brand is unique. It started with a survey of high school and college students, revealing their skincare priorities: trust, effective products, healthy skin, simplicity, irritation relief, and cleanliness. This research led to scientifically formulated products that avoid over 2,700 ingredients, aiming for the industry’s highest safety standards.
Check out each individual product and how they work:
RALLY Face Cleanser ($26)
This creamy foaming gel removes dirt and excess oil, promoting clean and calm skin with a healthy look and feel. It is formulated to address priorities, calms irritation, controls blemishes, and supports overall skin well-being. Not only does it removes the impurities but it also adds moisture and antioxidant strength for consistently healthy skin.
RALLY Exfoliating Toner ($22)
This toner swiftly removes pore-clogging sweat while on the go. It is a simple, aromatic formula that offers gentle exfoliation with natural AHAs from sugar and citrus, balancing pH and providing protective moisture and antioxidants. It’s step two after cleansing and super convenient for using on-the-go with cotton pads, suitable for face, chest, and back.
RALLY Clearing Moisturizer ($22)
This lightweight gel cream hydrates, reduces redness and irritation, and balances oil to prevent new blemishes and support healthy skin. It absorbs quickly and leaves a smooth finish and fresh feel.
Check out RALLY and their full product line on their website today.
