Enter your glowing goddess era with Twofold Wellness. Founded in 2025 by Callie O’Brien and Kenna Whitnell, this incredible hybrid wellness and skincare brand is changing the rules of self-care through mirrored matcha ingredients and dual-pathway delivery. In my exclusive interview with O’Brien she delves into their innovative brand, products, expertise, and more.
Thank you for joining us. Please tell us about yourself and how you got to where you are today.
I’m Callie O’Brien, co-founder and CEO of Twofold Wellness. My background spans tech sales and startups, but my real education came from living inside the overwhelm of modern self-care and suffering from the ultimate burn out. For years, I was doing everything I was told was “good for me”, the supplements, the skincare routines, the wellness trends, yet I felt depleted, disconnected, and honestly frustrated by how complicated it all became. I’m also a mom and work a full-time job, so I needed something that worked with my busy life, not against it. After a stroke scare while on a work trip, that turning point in my life meant it was time to cut the chaos out. I then started with my daily routines. I built Twofold alongside my co-founder and Chief Science Officer, Kenna Whitnell. We started this brand with a simple but disruptive question, why are wellness and beauty treated as separate worlds when they’re working on the same systems in the body? Twofold was born from that gap and from the belief that consistency and ingredient alignment would beat perfection every time.
The To Glow Greens set is revolutionary. Could you please tell us about it?
To Glow Greens is our hero two-step system designed to simplify self-care while delivering real results. It includes a drinkable hybrid greens matcha supplement powder and a topical matcha serum, both powered by the same aligned, science-backed ingredients that work internally and externally. Instead of asking people to juggle ten different products, we created one ritual, sip it, and wear it. Something that fits in with a busy chaotic life. The idea of ingredient alignment is simple. It’s reinforcing the same actives through dual pathways so the body recognizes and responds to them more efficiently. It’s not about adding more to a routine. It’s about doing less, better, and finally seeing the payoff. Clinical studies have been done on dual pathway delivery and we are so excited to be on the very brink of this.
What are the benefits of matcha and why would we want to implement this supplement into our diet?
Matcha is one of the most powerful yet misunderstood ingredients in wellness. It delivers calm, sustained energy thanks to its natural pairing of caffeine and L-theanine, which supports focus without the crash or jitters. It’s also rich in antioxidants that support circulation, skin clarity, and inflammation balance, the foundation to a healthy glow. We chose matcha and our other 10 actives very intentionally, baobab, Chlorella, Hyaluronic acid, sage, added l-Theanine and more to elevate matcha in ways that’s never been done. To us, matcha isn’t a trend, it’s a functional anchor. It helps people feel energized, clear-headed, and supported from the inside out, which is why it’s something many choose to take every day.
Just for fun. Working in the field of wellness for so many years, what are your top tips to keep us feeling our very best?
* Consistency over intensity. The best routine is the one someone will stick to.
* Unsubscribe from overwhelm. If a routine creates stress, it’s not serving you.
* Support the body in unity. Skin, energy, mood, and digestion are deeply connected, stop treating them like silos.
* Protect the nervous system. Sleep, blood sugar balance, and moments of calm matter more than any trend.
* Let self-care give time back. If it’s taking more than it’s giving, it’s time to rethink it.
Anything else we should know?
Twofold isn’t just a product, it’s a philosophy. We’re here for humans who are tired of chasing perfection and ready to build rituals that fit real life. We want to be known for telling you it’s okay to do less and buy less because there is an alternative way to get more out of your products and routine. We believe the future of wellness is simpler, smarter, and more connected, across taste, touch, and soon, scent. We’re just getting started.
Align your skin and body with the same powerhouse ingredients that matter and head to https://twofoldwellness.com/
