If you’re hunting for a gift that feels luxe and special, Forza’s “EXPENSIVE” scent collection needs to be on your radar. The signature candle comes in a minimalist, ultra-chic vessel that looks amazing in literally any room and I love that Forza includes a set of matches with it. The scent itself is incredible. It opens with a pop of bergamot and lemon that’s bright and clean, then melts into this warm mix of pink pepper and saffron. As it burns, it settles into a dreamy base of vanilla, sandalwood, and musk. It fills your space with this rich, cozy, elevated vibe without being overpowering.
Giving it as a gift for a friend or host? Always a great idea. But here’s an even better one. Gift the candle, keep the perfume.
Forza’s “Petite” Perfume is the sleeper hit of the season. It’s a sleek rollerball that fits into the tiniest evening clutch or TSA liquids bag without taking up any space, and it layers beautifully throughout the day. It’s the kind of scent that works in every context, from a post-gym grocery run to a holiday party. The fragrance is subtle, clean, and just complex enough to feel intentional.
If you’re new to the name, Forza Pilates is a female-owned reformer studio and lifestyle brand based in Nashville’s Wedgewood-Houston neighborhood. Founded by Sydney Dumler, a 27-year-old fitness coach with a serious eye for detail, the flagship studio opened in December 2023 and quickly became a destination, not just for reformer classes, but for a whole aesthetic and lifestyle. Think soft lighting, wooden beams, peaceful earth tones, and workouts that are actually enjoyable to show up for. Since then, Sydney has opened a second location inside Soho House Nashville and is planning a third in Franklin. Forza has also released branded apparel, fragrance, and even a smoothie collab with SunLife Organics.
And this past summer, Sydney and her team launched Forza Digital, a subscription-based platform that brings the brand’s vision to life online. At just $7.99 a month, subscribers get access to exclusive content like workout tutorials, beauty and style guides, curated recipes, wellness tips, and even shoppable edits. The goal is to be your daily lifestyle destination; kind of like your morning paper, but prettier. It’s a natural extension of the Forza brand and a way to tap into that elevated, wellness-meets-design energy no matter where you live.
This brings us back to EXPENSIVE. The scent was designed to match that vibe. It’s sophisticated, warm, and polished, but also approachable. Whether you’re lighting the candle in your apartment after a long day, or applying the rollerball on your wrist before walking into a dinner party, it’s the kind of scent that carries confidence with it. Whether you’re gifting it to someone or treating yourself to a little daily glamour, Forza’s EXPENSIVE line is exactly how we all want to smell — and feel — this season. Expensive.
