What happens when two friends realize they have a closet full of t-shirts, but not the perfect one? Well, for Rafael Soto and Liyin Kok it meant making their own. For them, the perfect tee is one that feels like luxe cotton with key performance features, and made sustainably and ethically. Both of them had experience in the e-commerce space, and they shared the perspective that there is a better, more sustainable way to create garments that would be more beneficial for the Earth and the people wearing their designs.
Proto101 was soon launched. The brand is still focused on its mission to create clothing made with the highest quality while being comfortable and trendy. The goal was, and still is, to have customers buy timeless products that will last throughout the years. Proto101 sources sustainable materials that benefit both the environment and local communities.
The brand is the very opposite of fashion. Using American-grown Supima cotton and TENCEL™ lyocell, a highly sustainable fiber that’s produced from renewable wood materials, the quality of Proto101 is apparent the minute you put on any of their comfortable, durable designs: from t-shirts, sweats, maxi dress or hoodie. After spending a day in their goods, I can attest to its superior quality. I’ve definitely found my new weekend go-to wear for running errands or relaxing at home.
To add to Proto101’s commitment to a better world, the brand also supports an ethical supply chain, amplifying minority voices. What’s even better? With purchase of their goods, you even feel like you’re able to take part in protecting our environment. With each item purchased, the brand plants one tree. That one tree adds up to the sequestering of up to 48 pounds of carbon dioxide greenhouse gasses per year. It’s that simple. One Tee = One Tree. Proto 101 is making a difference with fashionable, sustainable clothing that’s made with a commitment to quality and comfort.
