DKNY 24/7 Eau de Parfum blends fresh, floral, and woody notes into a fragrance that’s as dynamic and captivating as New York City itself, making it the perfect companion for any occasion.

All the latest in the best fragrances to try and add to your collection.
DKNY 24/7 Eau de Parfum blends fresh, floral, and woody notes into a fragrance that’s as dynamic and captivating as New York City itself, making it the perfect companion for any occasion.
There are tons of dupes within the fragrance world–who doesn’t want to smell expensive for less? Iconic scents like Maison Francis Kurkdjian’s Baccarat Rouge 540 and Kilian’s Love Don’t Be Shy have…
Autumn is a beloved time of year for many – the oncoming chill in the air brings the promise of spooky movies watched under a blanket with a hot drink, the smells…
Ladies and gentlemen, a new feminine fragrance has graced the shelves of Parfums de Marly, the French perfume brand inspired by the Château de Marly, a royal residence to which King Louis…
Clean Reserve participated in the 18th annual Nissan Super Girl Surf Pro over the weekend, an event at Oceanside Pier, CA with top female surfers competing from around the world and a…
New York City’s Elizabeth Street in Nolita is home to a surprising amount of niche fragrance destinations, from Le Labo to Aesop. It’s a perfume lover’s dream, the perfect place to meander…
Skin scents are trending in the perfume world, reflective of the “clean girl” aesthetic that’s been so popular the last few years. I love skin scents because they won’t overwhelm you as…
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