Skincare Generics is the result of combining my 15 year pharmaceutical career with my work in beauty. In Pharma, most prescription drugs have an affordable equivalent. I realized that logic didn’t exist with luxury skincare. So I set out to build a brand with the logic of delivering luxury performance without luxury pricing.
Skincare Generics has become known for delivering formulas that rival high-end products. How do you approach creating products that match luxury performance while keeping them financially accessible?
We start with identifying a product benchmark, which is usually a luxury product and formula people love and works well, and from there work backwards. We rebuild the formula with the same core ingredients and test for performance. To keep our products as a price point that is accessible, we don’t invest heavily in excessive packaging, expensive marketing campaigns, eliminate the mark up you see in all the luxury brands.
Your brand is unusually transparent about ingredients and comparisons. Why was it so important for you to be upfront about what each formula is modeled after?
It’s important to be transparent to build trust with our customers. Consumers today research everything, so instead of insulting their intelligence we simply tell them everything up front…the product that inspired it, how the ingredients compare, and the price. It’s skincare without the smoke and mirrors.
LAVISH CREAM has gone viral as a top dupe for The Rich Cream. What do you think makes this formula resonate so strongly with such a wide audience?
When customers first try LAVISH CREAM I think they recognize the texture, the feel, and how it performs on their skin. I believe if you give people a product that feels familiar, performs beautifully, and costs a fraction of the price, it creates a moment of discovery and delight along with a bit of empowerment. I think the association of those feelings to our product has contributed to making LAVISH CREAM our best seller.
You’ve proven that luxury textures and results don’t have to come with luxury prices. What are the key factors that allow you to maintain such high quality while keeping costs low?
The key factors to maintaining high performance and quality at an affordable price is being intentional with where we invest our money when developing a product. The ingredients are THE priority, not flashy and wasteful packaging, celebrity endorsements, expensive marketing campaigns, and definitely not the luxury markup. We combine that with running a lean operation with US based manufacturing and were able to quickly develop products at an affordable price.
All your products are vegan, cruelty-free, and made in the USA. What went into making those commitments, and how do they shape your approach to formulation and sourcing?
Again, we begin with identifying a benchmark product. Many of the most popular products are vegan and cruelty-free so we make it a priority to deliver the same features that made the product popular. Domestic manufacturing gives us tighter control over quality and safety and allows speed to market.
Your community is incredibly vocal and engaged—how has customer feedback influenced your product development or improved existing formulas?
Our community is very engaged and we treat their feedback as R&D. I personally communicate with many of our customers, and they will tell me if a product feels off, if we are spot on, and what they want next. Customer input has directly influenced everything from formulation tweaks to new product categories.
What does the development process look like when you’re creating a new product, from identifying a luxury benchmark to perfecting your final formulation?
The development process begins with identifying a luxury skincare product as our benchmark. From there we analyze the formula and ingredients and recreate a working functional profile based on that assessment. Testing and refining for sensory experience the last step before it’s ready for market.
The beauty world is shifting toward ingredient-led purchasing and value-driven luxury. Where do you see Skincare Generics fitting into the future of this movement?
We’re at the center of where beauty is going. Some may call it value-driven luxury, we call it “Smart Luxury”. Customers are very smart and they want proof, performance, and value over a prestige story. Skincare Generics is giving them that.
What exciting launches or innovations can consumers look forward to next from Skincare Generics?
We have a few products people have been begging for. In January, 2026, we are coming out with our first growth factor serum inspired by one of the best selling products in that category. This is a product I am very excited about! We are constantly researching, testing, and talking to our community so new things happen very fast. Keep an eye out for us in 2026!
