LOUM Beauty is based on the premise that emotions influence our skin’s health and beauty. The brand ran the first-ever study examining the link between stress hormones and your skin, and the findings revealed how stress really does affect the skin negatively. This is due to the fact that the mind and the skin develop in the same cell embryologically and are therefore hard-wired together. Our skin feels and reflects our inner stress and imbalances more than any other organ in our body.
Psycho-dermatology examines the links between skin health and emotions, and how to restore balance between the two. The LOUM Beauty line of skincare was developed in partnership with Dr. Francisco Tausk, Professor of Dermatology, Allergy, Immunology, and Rheumatology at the University of Rochester and one of the world’s leading psycho-dermatologists. He helped create the skin-calming complex Tri Serene on which Loum is founded.
“Psycho-dermatology deals with the relationship between the central nervous system or the brain, the mind and the skin,” explains Tausk, adding that the conditions psycho-dermatology tends to focus on can be divided into somatopsychic (relating to the effects of the body on the mind) or psychosomatic. The latter means that the origin of the disease is the psyche and it manifests itself on the skin. There are certain diseases in dermatology that are much more prone to be affected by emotions and the mind, such as eczema, acne, and psoriasis, for example. And often these are diseases that get worse with stress.”
LOUM Beauty products aim at restoring calm in our minds and the skin. The products have a luxurious feel and are effective at reducing the skin’s dullness, unevenness, and other problems caused by stress hormones.
At night, use LOUM Beauty Renew & Brighten Polishing Minifacial to cleanse and gently buff dead away skin cells to reveal fresher skin beneath and relax the mind. Make it a daily ritual to get in touch with yourself and enjoy a moment of respite after an exhausting day. The cleanser-mask combo addresses signs of stressed-out skin, including uneven skin tone, dullness, fine lines, and wrinkles as well as hyperpigmentation. Key ingredients include the brand’s patent-pending Tri-Serene Complex including marine micro-algae and wild indigo extract, which were clinically tested to reduce the visible signs of stress on the skin. Chamomile, grape extracts, and pumpkin enzymes are the other ingredients. The nutrients go deep into the skin to balance it out, brighten, and refresh. You will feel calmer, more serene as your skin and mind heal together. Nab it at https://loumbeauty.com/products/renew-brighten-polishing-minifacial-triserene
After cleansing your face, apply a few drops of LOUM Beauty Pure Serenity Golden Vitamin C Serum. The serum rescues tired, stressed skin. Quickly absorbed, the serum feels silky, nourishing and calming. It contains LOUM’s pending Tri-Serene Complex. A highly potent form of vitamin C (Golden Vitamin C) is stabilized with submicrometric gold, which penetrates deeply to firm and brighten. There is also a TriPeptide Complex that combines 3 potent peptides clinically proven to fight lines and reduce wrinkles. Your skin will feel velvety and dewy with added radiancy. Order it at https://loumbeauty.com/collections/shop/products/pure-serenity-golden-vitamin-c-serum-triserene
The LOUM Beauty Tranquil Radiance Nutrient Mask is an instant refresh and pick-me-up solution for tired, wilted and stressed-out skin. The mask calms, hydrates, and energizes. Formulated for all skin types it contains the brand’s patent-pending Tri-Serene Complex alongside green tea and turmeric. Use it whenever you want an extra dose of nutrients to re-energize and revive your unbalanced complexion. Take a moment to relax and let the mask work to restore radiancy and even out skin tone. Unstress your skin and calm your emotions at https://loumbeauty.com/collections/shop/products/calm-tranquil-mask-radiance-triserene
Loum Beauty is vegan, cruelty-free, clean, and ethical because what is good for the mind and skin should be good for the planet as well. A clean planet and environment restore a stressed mind. 97-99% of the brand’s ingredients are natural and exclude 2800 ingredients commonly used in skincare, including parabens, sulfates, phthalates, mineral oil, formaldehyde, and phenoxyethanol. LOUM Beauty is endorsed by Leaping Bunny and the Vegan Society and abides by stringent European labeling regulations, listing every single ingredient. There are no allergens commonly found in skincare and fragrances. 90% of packaging is sustainable with the aim to become 100% in the near future. Find more information about psycho-dermatology and LOUM Beauty’s rituals for inner peace and calmer skin at https://loumbeauty.com/.
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