Powered by HPP (high pressure processing) technology, HPPY Skin is an incredible brand that produces high-potency, science-backed skincare products. Founder Hannah Penn adapted her family’s HPP food technology to create her signature line that’s infused with peptides and fights free radicals. I had the pleasure of speaking with Penn to learn about her background, her products, and more.
Thank you for joining us. You have quite an interesting background. Please tell us about yourself and how you grew up.
I grew up around a family business that completely shaped who I am today. My dad founded Good Foods in 2008, and we were early adopters of a food industry technology called high pressure processing, also known as HPP. I remember hearing my parents talk about it at the dinner table. They believed it would change the way food was made before they even saw the equipment in person. That moment stuck with me because everything in our life revolved around making products that were safer, fresher, and more nutritious for people. Being raised in that kind of environment made me very aware of how products are manufactured, not just how they are marketed. Later, when I fell in love with skincare, I started noticing the gap between how ingredients are processed and the results people actually get. I knew there had to be a better way.
What was the motivation to start your own skincare line?
It came from both passion and frustration. I have always loved beauty, but when I struggled with hormonal acne at the start of COVID, I felt firsthand how confusing and disappointing it can be when products do not work. Around the same time, I started experimenting with how HPP, the same technology I grew up around, could be used to preserve nutrients in skincare ingredients instead of food. Once I realized how many skincare ingredients lose their potency because of heat and chemical processing, I became obsessed with solving that gap. We don’t need more products that sound exciting on a label. We need products that deliver nutrients in a form your skin can actually use. That challenge became my mission and what led me to create HPPY Skin. This line is built on the same principles of innovation, quality, and nutrient retention that I grew up with.
For those of us who don’t know, could you please explain what high-pressure processing is and how it benefits your products?
HPP is a 90 ton machine that uses 87,000 PSI of cold water pressure. Imagine taking something to the deepest part of the ocean and then going six times deeper. That is the amount of pressure we use. Instead of heating or chemically extracting ingredients, which breaks down nutrients, HPP uses universal cold pressure to poke microscopic holes in plant cell walls. This releases the full spectrum of vitamins, minerals, antioxidants, and bioactives. It keeps those nutrients intact and makes them bioavailable, meaning your skin can recognize and use them. We patented a way to use HPP as a method of extraction in skincare. This allows us to create ingredients that are more potent and effective without damaging them in the process.
What sets HPPY Skin apart from others and who is your target customer?
We don’t white label formulas and we don’t follow trends or rely on buzzwords. Our proprietary BioBerry Infusion is scientifically proven to protect against 91 percent of free radical damage. We pair it with proven ingredients that work across different skin types instead of forcing a single hero product on everyone. Our customer is anyone who wants skincare that is science driven, effective, and respects how the skin functions as an organ, not a beauty accessory.
What is the significance of the brand’s name?
HPPY reflects both our technology and our philosophy. HPP stands for high pressure processing, and the Y represents you. Our goal is not just to build high performance formulas. It is to deliver products that make you feel confident in the skin you are in.
Working in the skincare industry for so many years do you have a couple top tips you could share with us?
Do not underestimate cleansing. It sets the entire foundation for your routine. If you don’t properly remove oil-based makeup, sunscreen, and buildup, everything you apply afterward has to fight through a barrier it should not have to. Also look beyond absorption and think about bioavailability. Just because something is on a label does not mean your skin can use it. The way ingredients are processed matters as much as the ingredient itself.
Anything else we should know?
We want consumers to expect more from skincare. Innovation should not just mean a new trendy ingredient. It should mean better science, better processes, and real impact on skin health. We are here to prove that biotech in beauty can be meaningful, accessible, and results driven without compromising on what nature already does incredibly well.
Look better longer and visit https://hppyskin.com/.
