Tag: perfumetok

Meet Erin Lutz: TikTok’s Rising Scent Star

Erin Lutz dreams about perfume – both literally and figuratively. Not only is it her personal passion, the thing that sparks joy within her; it’s become her profession and expertise, too.

A Signature for All Seasons

Your signature scent is your calling card, your essence bottled up in a pretty glass vial. It should bring you comfort and joy, and it should feel authentically you. While no one…