Tag: Amika

The Midsummer Hair Routine

It’s high summer, ideal for spending as much time as possible in bodies of water. Whether it’s a pool, lake, ocean, or otherwise, the effect it has on our hair is slightly less great than the effect it has on our stress levels. As someone who goes in the pool and ocean multiple times per week, I’ve put together the following routine for my bleached, curly, high-density hair to prevent and combat damage as much as possible. 

Amika Newness: Low Maintenance, High Impact

The ultimate lazy-girl routine includes no blow-drying, no lengthy in-shower treatments, and as little product as possible. As someone with decidedly high-maintenance curly hair, I’ve been achieving this effortless ritual with help from two recent Amika launches.

Amika’s Normcore: Your New Daily Haircare

Often, when I’m searching for a new haircare product, I feel like Goldilocks–I want products that are not too stripping, but not too gentle; not too heavy, but not too light. With…