Tag: Amika

Amika Newness: Low Maintenance, High Impact

The ultimate lazy-girl routine includes no blow-drying, no lengthy in-shower treatments, and as little product as possible. As someone with decidedly high-maintenance curly hair, I’ve been achieving this effortless ritual with help from two recent Amika launches.

Amika’s Normcore: Your New Daily Haircare

Often, when I’m searching for a new haircare product, I feel like Goldilocks–I want products that are not too stripping, but not too gentle; not too heavy, but not too light. With…