There are scales. And then there are RunStar® scales. If you’re looking to really understand your body and get to your goals of living life to the fullest with optimal health, RunStar® and their revolutionary smart scales are the one thing you need to start your journey. Built on the motto, “Run to the Evergreen Life,” the brand and its founder are committed to developing products that give you the knowledge to help you understand your body to best reach your fitness goals. Frank Li founded RunStar® with a personal mission. That mission has created a movement and products that will revolutionize the health and wellness space. Li spoke with Beauty News NYC about the brand he built, body metrics, and his own personal health journey recently.
RunStar was started from a personal journey to health and fitness. It’s quite inspiring. Can you walk us through, in your own words, your struggles and trajectory?
Absolutely. RunStar was born out of my own wake-up call. For years, I thought being “healthy” meant just watching my weight or doing the occasional workout. But I reached a point where I realized I was constantly tired, not seeing real progress, and didn’t understand why. That’s when I started tracking more than just weight – things like body fat percentage, muscle mass, water levels. Once I saw those numbers, everything clicked. It gave me a roadmap for change. RunStar grew out of personal transformation – I wanted to give others the same clarity and motivation that I had found.
You had a real wake up call at the doctor when you discovered the importance of body metrics and how vital this is to reaching our ultimate health goals. What’s the biggest misconception out there, and how important are body metrics?
The biggest misconception is that the number on the scale is the only thing that matters. In reality, two people can weigh the same but have very different levels of muscle, fat, or water retention – and that means very different health profiles. Body metrics help us understand what’s happening inside our bodies. They’re not about judgment – they’re about insight. Once you know your metrics, you can set realistic goals, track real progress, and celebrate wins that go way beyond just pounds lost.
What’s the first step in understanding how these things affect our everyday health and fitness?
The first step is awareness. Just step on a smart scale and look beyond the weight number. Notice patterns – such as your hydration changes after a workout or how building muscle shifts your body composition. When you connect those small insights with how you actually feel day to day – more energy, better sleep, stronger workouts – it becomes empowering. Awareness leads to better decisions.
It’s one thing to go from understanding a concept to launching a revolutionary brand that’s transforming the health and fitness industry. When did you realize you needed to create these products and what was that process of starting RunStar like?
When I first experienced how tracking body metrics changed my own life, I looked around and realized most people still didn’t have access to that kind of clarity. The scales out there were either too complicated, too expensive, or not user-friendly. That’s when I knew I had to create RunStar – a scale that was both accurate and approachable. The process was both exciting and challenging – from working with engineers to ensure precision, to designing a product that fits seamlessly into people’s daily lives. It wasn’t easy, but every obstacle reminded me why this was worth building.
What sets a RunStar scale apart from other smart scales?
We at RunStar have a strong supply chain support and R&D department and possess an internationally advanced high-end scientific research platform – the DEXA human body composition measurement laboratory. We produce an eight-electrode body fat scale with precise measurements, ensuring that the measured body composition is accurate and detailed, with a correlation of 0.985 with DEXA measurement reports. Whether at home in tranquility or in the vitality of the gym, you can easily track the subtle changes in your body data and stay motivated day after day with the built-in goal-setting and tracking features in the Starfit App. Additionally, we respond to customer feedback and improve product quality based on this feedback as quickly as possible.
What’s been the most rewarding part of all of this?
Honestly, it’s when we see people tag us on social media and share their journey. Like someone posting, “Thanks to my RunStar Smart Scale, I get to see the progress that isn’t always obvious in the mirror,” and our scale is right there in the picture. It feels like we’re cheering them on from the sidelines. And what’s even cooler is that over time, they’re not just talking about weight loss anymore – they start celebrating things like body fat going down, muscle mass going up, or just feeling healthier overall. That’s when you realize the scale isn’t about one single number – it’s helping them see the bigger picture of their health. Watching that progress unfold post by post… that’s the most rewarding part for us.
What are the goals for the future of the brand?
Our goal is to continually innovate in personal health and promote active, healthy living. We aim to create products that are simple, intuitive, and easy to use – both in hardware (a full range of devices) and in software (an app with powerful, expanding features). We want to make it effortless for people to take a step toward better health every day. Run to the evergreen life.
What do you do to stay in shape and be at your peak physical best?
For me, it’s about balance. I love running – it clears my head – but I also make time for strength training because muscle is so important for long-term health. I keep an eye on my nutrition without being too strict and I regularly check my body metrics to make sure I’m on the right track. And honestly, sleep is my secret weapon – it’s the foundation of everything.
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