There are countless powders out there offering your daily dose of super greens. But ones that are actually good and tasty? Well, that’s hard to come by. Enter Superfood Powder from Juice Plus+ the company delivering health & wellness with their veggie and fruit blends for over 30 years. The red, green and purple powder is packed with power. I wanted to know what sets Superfood apart, so I chatted with Gina Ghura, CMO of Juice Plus+.
Here’s what she had to say:
What sets Superfood Powder apart from other products in this space?
What sets Juice Plus+ Superfood Powder apart is its unique combination of 30 fruits, vegetables, and berries plus plant-based vitamins – all in one simple, delicious serving that you can mix up and take on the go.
As a mom of three and CMO of Juice Plus+, you’ll always find me with a Superfood Powder packet in my purse. I mix it up and enjoy it on sports benches watching my children, on planes around the world for work and everywhere in between. Unlike many products in this space, our blend of vitamins, phytonutrients, and polyphenols is clinically proven to reach the bloodstream, allowing your body to fully absorb the nutrients and deliver maximum benefits. We know there are many beauty benefits as well — published clinical studies show that Superfood Powder’s core blend increases skin micro-circulation and boosts skin hydration, density and thickness in middle-aged women.
With over 30 years of science-backed, award-winning product innovation, we’ve taken the core blend found in our best-selling capsules and created a convenient powder that delivers powerful nutrition on-the go.
Why is it important to get vitamins and nutrients to our cells?
Getting vitamins and nutrients directly to our cells is essential because that’s where energy is produced, immunity is supported, and overall health begins. Juice Plus Superfood Powder is designed to deliver plant-based nutrition in a form your body can easily use, helping cells function at their best so you can feel your best every day.
What makes the ingredients in Superfood so essential?
The ingredients in Superfood are essential because they combine nutrients from 30 different fruits, vegetables, and berries with plant-based vitamins to deliver a wide range of nutrition your body needs but may not get enough of daily. These whole-food-based ingredients provide antioxidants, phytonutrients, and essential vitamins that help support energy, immunity, and overall wellness.
Who is the ideal Superfood customer?
The ideal Superfood customer is anyone looking to support their health in a simple, convenient way—busy moms on the go, professionals with hectic schedules, or anyone who wants to get more goodness from fruits, vegetables, and essential nutrients into their day without added hassle. We know people are busy, consuming less and wanting to be healthy, it’s perfect for that.
How and when did Juice Plus+ begin, and what was the goal?
Juice Plus was founded over 30 years ago with the launch of our Essentials capsules, designed as a jumpstart to healthier living. Our goal has always been to bridge the gap between what people should eat and what they eat. Over time, we’ve expanded to include capsules, chewables, shakes, and other products. Founded in the U.S. with headquarters in Memphis, Juice Plus+ now serves markets around the world.
Can you share more about the research that goes into Juice Plus+ products?
The core blend in our Essentials Capsules and Superfood Powder is backed by decades of scientific research. Since 1995, we’ve invested in 33 human clinical trials leading to 48 published research papers demonstrating 12 distinct health benefits. Our products have been studied by leading universities, hospitals, and research centers worldwide, with findings published in top peer-reviewed scientific journals.
Most recently, we are thrilled to share that we learned of a research collaboration with the University of California LA, University College Cork (Ireland) and Ulster University (Northern Ireland). For this randomized clinical trial the University of California, LA received a major research grant from the National Institutes of Health (NIH), a globally recognized institution of scientific excellence. This 5-year project is designed to evaluate the effects Juice Plus+® Berry Blend may have on brain and cognitive parameters and related biomarkers, in a cohort of male and female participants, aged 50+ years, with a family history of age-related cognitive decline.
