Designer Tony Vincente, the fashion guru behind Rossario George has launched his newest endeavor, the daring and innovative Sex Drive. This new clothing line thrusts forward a sleek evolution in the Rossario George’s career. Following his gold and black Honey Collection, Rossario George is stepping into the next realm with his love for some dramatic black hues and silver accents.
Sex Drive combines the luxury, velocity, and the unapologetic fever of desire. The line consists of jet-black vegan leather sculpted to aerodynamic perfection, high-impact vegan suede, and metal hardware, precision-cut silhouettes, and a bold industrial-luxe narrative.
Tony Vincente, creator of Rossario George, calls this new venture “mad, bad, and dangerous.” Sex Drive commands with soft suede and sharp lines, fluid cuts against rigid metallic detailing, and a palette dominated by noir tones punctuated with strategic flashes of chrome.
Fresh off winning the Stellar Business Award for Luxury Lifestyle (Global), Rossario George continues to expand its global presence—appearing in Vogue, Harper’s Bazaar, Tatler, and now commanding the attention of RedX’s style-driven readership.
I talked to Vincente on winning the Stellar Award, building a global luxury brand, and the magnetic force of the Sex Drive collection.
Tony, congratulations on winning the Stellar Award. What does this achievement represent for you and Rossario George?
Thank you. Winning the Stellar Award is incredibly meaningful because it recognizes vision, longevity, and global impact—not just a single moment. For Rossario George, it marks a milestone that reflects years of intentional growth, creative risk, and unwavering commitment to quality. Personally, it’s a reminder that staying true to your voice can resonate far beyond where you started.
Rossario George has evolved into a worldwide luxury brand. What do you believe has driven that international success?
Authenticity and discipline. We built Rossario George with a clear identity from day one and never diluted it. Luxury consumers around the world respond to brands that stand for something real—emotionally, ethically, creatively. Once you establish that trust, borders disappear.
The brand now spans fashion, beauty, and lifestyle. How do you keep everything aligned under one vision?
Everything we create carries the same emotional signature—strength, sensuality, and confidence. Whether it’s couture, ready-to-wear, or beauty, the experience must feel unmistakably Rossario George. If it doesn’t move you, it doesn’t belong.
The Sex Drive collection has captured global attention. What sparked this chapter?
Sex Drive was born from the idea of owning desire rather than apologizing for it. It’s about energy, power, and presence. The collection explores confidence in its rawest form—where elegance meets edge, and control meets vulnerability.
How does Sex Drive stand apart from previous collections?
Tony Vincente: It’s more visceral. The materials—vegan leather, suede, metallic finishes—are intentionally provocative. The silhouettes are sharper, bolder, and more cinematic. Sex Drive feels like movement, night, adrenaline. It’s fearless by design.
How has the international fashion community responded so far?
The response has been extraordinary. From editors to clients across Europe, Asia, and the U.S., there’s a shared understanding of what Sex Drive represents. It speaks to a global audience that values confidence, autonomy, and modern luxury.
What’s next following the Stellar Award win and the launch of Sex Drive?
Continued expansion—strategic and intentional. More runway moments, deeper storytelling, and collections that challenge expectations. Awards like the Stellar Award are an honor, but they also raise the bar. The future of Rossario George is about evolution without compromise.
Finally, what message do you want to leave with your audience?
Never dilute who you are to be accepted. The most powerful thing you can do is show up fully as yourself. Rossario George—and Sex Drive in particular—is proof that confidence is the ultimate
