Body by Julia Sets a New Standard for Shapewear

Multihypenate Julia Haart continues to revolutionize shapewear with her new and improved shapewear line, Body by Julia. Body by Julia sets a new standard for shapewear with its cutting-edge technology, premium fabrics, and sleek designs. Body by Julia is more than a shapewear brand. It’s a movement toward redefining beauty standards and body positivity. 

As the founder of Body by Julia, brand ambassador for AME?N, and current CEO of Elite World Group, Haart’s expertise in business intersects with her passion for fashion. Haart’s prowess in the shapewear industry began when she worked as a creative director for the luxury lingerie brand La Perla. This role gave her the opportunity to learn about the design and production process of lingerie. Haart saw the ways lingerie could bring a confident energy and natural confidence to the wearer. She reflected on ways to revolutionize shapewear garments for ultimate comfort and style. 

Haart channeled her expertise into her Body by Julia shapewear line, which fills in the gaps other shapewear companies miss. While traditional shapewear can feel bulky and uncomfortable, Haart’s new Powerbond Pro technology is streamlined to mold to the wearer’s body. It’s sleek enough to fit under clothes and chic enough to stand boldly on its own. 

Haart’s dedication to body positivity is imbued in each style. Haart doesn’t ascribe to the belief that there is one ideal body type to aspire to. Powerbond Pro technology is flexible enough to sync to each wearer’s body, enhancing everyone’s natural features. The current line has sizes ranging from XS to XXXL, along with tailored cups A/B, C/D, and E/F. 

The Powerbond Pro collection utilizes Micro-Dot Compression. This innovative technology gives the wearer medium compression without sacrificing comfort. Each garment is cut from lightweight, breathable fabric. The current collection offers all styles in beige and bronze hues, with select styles available in black.  

The new Powerbond Pro collection lives up to its promises. The Powerbond Bodysuit is the epitome of high-quality craftsmanship. The fabric is stretchy and sleek, providing enough compression to flatter my natural silhouette. The full-coverage, breathable fabric is comfortable enough to wear all day, even layered under clothes. I was able to move freely, without any restrictions. The classic cut and style also make this a versatile choice to wear on its own, with a pair of jeans or a skirt. It’s a classic base for a variety of styles. Each time I passed a mirror, I felt a subtle boost of confidence that I attributed to the Powerbond Pro effect. This item has quickly become my favorite suitcase essential.  

In addition to the bodysuit, the new Body by Julia collection also offers two other classic shapewear styles: a Mid-Thigh Bodysuit and The Perfect Bra. These timeless cuts provide the perfect canvas for stylish innovations. They’re a base for each person to explore their personal style while celebrating their unique features.

Shop Body by Julia at https://bodybyjulia.com/

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Danielle Cappolla

Staff Writer

Danielle Cappolla is a writer who loves finding new beauty and fashion trends. She was born in New York and spent most childhood weekends exploring the city's hidden gems. She attended college and graduate school in the Big Apple. In her spare time, she enjoys scouting New York's dining, hospitality, cultural, and entertainment offerings.