Generation Alpha is shaping the future of skincare. Children born between 2010 and 2025 are coming of age in a beauty landscape that was crafted just for them. Co-created by 13-year-old founder Coco Granderson and highly acclaimed cosmetic chemist Ron Robinson, trending brand Yes Day offers gentle, barrier-supporting products crafted to avoid the harsh actives found in adult skincare.
The incredible collection is built around the proprietary “Yes Magic” complex, which utilizes probiotics, antioxidants, and moisture-binding ingredients to keep the skin barrier healthy. Yes Day’s non-toxic formulas help to maintain growing skin happy and balanced. Another bonus is that every product is free from parabens, petrolatum, microplastics, dyes, sulfates, EDTA, PHTA, BHA, PEG, and PPG.
Designed for all skin types and every routine, check out what Yes Day has to offer:



Discover what young skin actually needs and head to https://yesdayworld.com/
