Empowering Makeup for Everyone

Colorful and distinctive brand LAMEL produces stunning cosmetics that make you look great and feel fantastic. Founded in 2012 by Natalia Iaromenko, LAMEL is a Ukrainian line that was created out of the need for exceptional beauty products that could be accessible to everyone on the planet. What I love about LAMEL is that the line is fun and versatile, so you can change your look daily – and all the cosmetics are cruelty-free.

The powerhouse brand recently won Sally Beauty’s 2023 Cultivate Accelerator Program. Since 2018, the program has focused on supporting entrepreneurs by offering valuable resources so that new brands can successfully break into the beauty industry. This is quite an achievement because no other makeup brand has ever attained this honor with them. Despite losing the LAMEL warehouse due to the war in Ukraine, the company has been diligently working with partners in Europe and now the US.

LAMEL offers a wide range of affordable products:

Embrace your inner diva and take a little time to experiment in the makeup department. See their unique collection HERE.

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Telina Cuppari Senior Staff Writer at Beauty News NYC
Telina Cuppari

Senior Staff Writer

Telina Cuppari is a world explorer who loves people and pizza. Originally from California, Telina speaks three languages and has worked in seven countries and traveled extensively in more than 30 nations. She now resides in New Jersey where she holds two Guinness World Records for the Largest Collection of Pizza-Related Items. Her husband was kind enough to let her turn their garage into a pizza museum. Telina received her master’s in Edinburgh, Scotland and after spent three more years in the capital writing for one of the country’s largest newspapers about her failed relationships and dating foreign men. She loves anything beauty related, cooking strange food that’s super healthy, and meeting new people. Telina is the founder of Pizza Kindness, an independent, nonprofit dedicated to spreading kindness throughout the tristate area with pizza-related events and campaigns that support college scholarships and other charitable organizations.