Tower 28 is expanding its offerings. The brand, which is known for catering to sensitive skin, is dropping its first-ever eyeshadows. And they aren’t in a pan, either! Rather, Tower 28 went with the stick format. GoGo Cooling Shimmer Eyeshadow Stick goes easy on your eyes! If you have sensitive eyes or wear contact lenses, you are going to LOVE this drop. The formula is water-based and shimmer-packed, gliding across lids for 12-hours with zero instances of irritation. It cools on contact — due to Biomimetic Sugar Complex and soothing Irish Moss. If you have eczema or dryness, then you are going to LOVE wearing eyeshadow again! There are 9 shimmery shades named after the hippest L.A. locales — my fave is earl grey Viper; the chocolate brown Whisky; and the champagne shade Chateau. Swipe across lids, smudge with your finger, and leave it at that. Next-day, grungy smoky eyes are going to be everywhere this fall. Just ask Jenna Ortega, who has been rocking the ’90s-inspired look.
She’s gotten quite the upgrade, The “she” in question is Too Faced‘s Born This Way Flawless Coverage Natural Finish Foundation. The formula you adore is new and improved. If you are all Holy Grail about the original, do not stress. Do not wring your hands or gnash your teeth, and curse the brand up and down on social media for tinkering with the buildable, medium-to-full coverage formula you can’t live without. The new formulation is an evolution — it wears longer, hydrates further, and goes the distance. It’s engineered to be like the Corvette of your makeup bag — high performance. It will last and last for 24 hours (even in heat and humidity). It is smooth like buttah and won’t settle into lines or pores, nor will it streak, cake, or turn an unflattering yellow. Two pumps on a brush or your finger will lead you that blurred effect promised land. The formula is so creamy it FEELS like a moisturizing lotion and it’s as effective as it is lightweight, thanks to the natural and dewy finish. Even if you prefer a powder foundation, like me, you will find yourself reaching for BTW. Oh, and the brand is NOT changing shades, just the formula. So whatever your old hue was, it still is the same name. Just better.
Remember when your PalmPilot had a stylus pen — long before the days of typing (and typos) that are a byproduct of typing on your iPhone on-screen keyboard! Sara Happ, aka this editor’s fave lip brand, has dropped the same tool for applying lip products. The Lip Stylus is here and she’s epic. We all know dipping fingers into a pot of product, no matter if you just washed or used a generous slather of anti-bac, isn’t as sanitary as we’d like it to be. It’s engineered with soft-touch silicone, so it is gentle on lips, it can be dipped into your fave pot ‘o product to be applied with precision and no mess, no ick, and not gunk! Use this tool with potted balms, lip masks, stains, glosses, what-freaking-ever! I love the bounce.
Don’t you love when beauty products have skincare elements? I love the value, the double duty, and the travel-friendly-ness of dual action products. Indie Lee‘s CoQ-10 toner is the mid-day pick-me-up my skin and makeup desperately needs. I just blast my face and treat it like a setting spray or a refreshing mist. With aloe and hyaluronic acid in the recipe, it hydrates as much as it cools and tones. You can use it as a toner after cleansing, as well. But I love how it wakes up my skin.
Want “buxom” lips? Well, you can get them without the pain of injections or piping hot topical plumpers. In exchange for a tingly cooling sensation that’s afforded by Buxom Full-On Plumping Lip Oil, you wil get thicc lips! The formula is rife with peptides, so your lips are smooth, hydrated, and plumped to the max, in addition to looking all glazed and glossed with sexy shine. While the temps are dropping and the days are getting shorter, you might be tempted to reach for your favorite velvet matte. I say “DO NOT DO THAT”! Go glossy this season with Dolly, a gorgeous mauve that looks stunning on every skin tone. The fat wand spreads evenly and you get that juicy, non-sticky shine that looks so great on TikTok and Instagram.
