Donna’s Recipe’s Sweet Potato Pie Collection Is the Dessert Your Hair Needs

Recognized by Ulta Beauty as the Black-Owned Brand of the year in 2023 and named Allure’s 2024 Best of Beauty for their innovative Creamy Sweet Potato Pie Hair Cream, the Sweet Potato Pie Collection by Donna’s Recipe is full of revitalizing products that your hair will thank you for. 

Co-founded in 2021 by masterminds Tabitha Brown and Gina Woods, Donna’s Recipe is steadfast in providing hair care goods that are solely vegan and made with clean ingredients, all of which effectively deliver the results both you and your hair are looking for. Each item in the Sweet Potato Pie lineup is a deliciously indulgent elixir of natural ingredients. The key elements of this recipe include sweet potato extract (good source of biotin to promote hair growth), cinnamon (aids in removing build-up from scalp), and vanilla (soothes irritated scalp and softens hair). Together, these ingredients create not only a dream for healthy hair, but an experience of aromatic pleasure too. 

The Sweet Potato Pie products are ones that have rightfully earned a permanent spot as staples in my hair care routine. I’ve had a long time struggle with combating frizz as well as an itchy, over-oily scalp no matter how much I washed my hair or how many scalp and frizz treatments I tried. However, just after my first use of Donna’s Recipe’s Extra Creamy Sweet Potato Pie Shampoo and Conditioner, I immediately saw a difference— even before using any of the styling products. Upon brushing and detangling my hair, I noticed that the frizz and flyaways that usually reside around my temples and ears had been calmed, in addition to the frizz on my lengths and ends. The shampoo lathered really well and turned nice and foamy, and left my hair feeling clean. The conditioner is smooth, rich, and so nourishing. 

The leave-in conditioner and hair cream worked wonders too. As I have 2b hair, I found that using both the Sweet Potato Pie Extra Creamy Leave-In Conditioner and the Sweet Potato Pie Extra Creamy Hair Cream together was too much for my hair, so I switch off between each after washing. Regardless of which one I used, both left my hair soft, shiny, gave my natural waves a nice bounce, and left them smelling amazing!

Ready to spoil yourself and your hair? Donna’s Recipe’s Sweet Potato Pie collection is available at DonnasRecipe.com, Ulta Beauty stores nationwide, and select Target locations.