CZAR Fragrances proudly unveils its newest creation: LINK, a fragrance that speaks to the beauty of connection. Created in collaboration with Italian master perfumer Luca Maffei, LINK embodies the story of two worlds coming together in love, unity, and shared journeys. LINK is an aromatic tribute to human bonds, the invisible threads that tie us together across distance, time, and emotion. It’s a concept needed now more than ever, and a lovely ideal.
Master perfumer Luca Maffei
The creation of LINK is a tale of uplifting harmony, rooted in the notion of transforming the very essence of togetherness into a scent. That led to combining bright citrus, aromatic herbs, delicate florals, and grounding woods, so as to reflect the various forms of human connection: joy, tenderness, depth, and strength. LINK captures the universal experience of linking one soul to another with warmth and joy.
LINK encompasses these 6 qualities that render it an enduring, classic fragrance:
Clarity
Just as a well-constructed digital link takes you to your destination instantly, this fragrance imprints its aromatic message at once. The first spray is so clear and unique that you are immediately immersed in its magic. This does not “grow on you,” it’s more a fragrance that you immediately connects with, much like an old friend or falling love.
Reliability
A secure link imparts ease and trust, as well as the unabashed confidence to be yourself. This distinctive fragrance is so authentic and trustworthy that the wearer is imbued with a sense of confidence.
Memorable
Like a short link that’s easy to remember, this fragrance is effortlessly captivating and stays embedded in memory.
Universal Compatibility
A successful link works on any one, and a successful fragrance adapts to any time and
occasion (day, night, work, evening).
Valuable Content
A successful link leads you to sought-after, valuable content, and this fragrance offers a veritable treasure trove of quality notes, as well as a rich story about their origins and blending.
Attraction
People are drawn to a link that looks lovely and appealing. LINK fragrance is based on the same premise, with an elegant bottle and initial scent that immediately captures attention and engages your senses in the most delightful way.
LINK is timeless yet it connects you to the moment. It opens with a sparkling burst of citrus and spice, evoking energy, depth, and excitement. Its heart blends aromatic crispness and clarity with a sensual floral softness, leading into a deep, woody base that lingers with sophistication and balance.
TOP NOTES: Italian bergamot, ginger, cardamom, timur pepper
MIDDLE NOTES: petitgrain, clary sage, jasmine, Italian chamomile
BASE NOTES: Vetiver java, oakmoss, galbanum, cedarwood
The Perfumer – Meet Luca Maffei, Master Perfumer & the CEO of Atelier Fragranze Milano
Italian-born perfumer Luca Maffei is the creative force behind Atelier Fragranze Milano. Raised in a family that was deeply rooted in the fragrance industry, Maffei’s passion for scents was nurtured from a young age. He is now an accomplished independent perfumer, working with numerous prestigious brands and garnering international recognition for his creations.
Born to fragrance executive Marco Maffei, who worked at both Symrise and International Flavors and Fragrances. He introduced young Luca to lab samples and included him in meetings with renowned perfumers Dominique Ropion and Michel Almairac. This upbringing nurtured Luca’s affinity for raw materials and the mysterious alchemy of fragrance creation. Initially pursuing the business side of the fragrance industry, Maffei soon realized his true calling lay in the creative realm of perfumery instead.
Maffei then traveled to Grasse, the world’s perfume capital, to study under Madame Françoise Marin, former director of the Roure perfumery school. After apprenticing with Vincent Ricord, Maffei began working closely with master perfumer Maurizio Cerizza, who encouraged him to compete in The Scent of Excellence Contest at Esxence. Maffei’s submission, Iris Magnifica, became a top-five finalist.
Launching Atelier Fragranze Milano, Luca Maffei became a Société Française des Parfumeurs (SFP) member in 2014. Since then, he has created more than 50 perfumes for both mainstream and niche brands, as well as air scents and candles. Maffei’s creations, Black Pepper & Sandalwood by Acca Kappa and Néa by JUL ET MAD Paris, won the Independent Category at the 2015 and 2016 Art and Olfaction Awards in Los Angeles.
Maffei has collaborated with a wide array of brands, including: Acca Kappa, Aedes de Venustas, Alyssa Ashley, Carthusia, Histoires de Parfums, Jul et Mad Paris, Perris Monte Carlo, Masque Milano, Laboratorio Olfattivo, Zoologist Perfumes, Salvatore Ferragamo, Trussardi, and many others. Some of his most popular perfumes include Masque Milano L’Attesa, Jul et Mad Paris Néa, Histoires de Parfums This Is Not A Blue Bottle 1.2, Carthusia Terra Mia, and Perris Monte Carlo Rose de Taif. This is clearly a perfumer who knows his craft, and is passionate about his craft.
Maffei’s creations are inspired by his Italian heritage, travels, and the various brands he collaborates with, resulting in a versatile and innovative range of fragrances. As an independent perfumer, Luca Maffei has obviously impacted the world of fragrance to a significant extent through his creative vision and dedication to the art of perfumery.
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LINK will make its official debut at the Kuwait Perfume Expo this month as part of CZAR Fragrances’ headline showcase, which is very exciting. LINK will be available at all CZAR Fragrances boutiques across Kuwait, as well as through online platforms:
* Website: www.czar.com.kw
* CZAR Fragrances App (iOS & Android)
Worldwide delivery is available too, so keep this in mind for the forthcoming holiday season abd Valentine’s Day, as well as for birthdays and weddings.
Size: 110ml bottle
Price: $171.31 before discount, $128.07 after.
LINK is truly a fragrance that celebrates unity, harmony, and shared human moments. It’s crafted for those who cherish connection, who find beauty in closeness, and who carry the spirit of togetherness wherever they go. Envelope yourself in this wonderful aromatic tribute to warmth and humanity.
