Emotional Support You Can Swipe On

How many times have you reapplied your lip balm today? I’m up to four times already, and I haven’t stepped outside yet. Lili Reinhart’s skincare brand Personal Day concocted the perfect antidote for chapped winter lips. Emotional Support Lip Balm actually sticks around, giving lasting hydration without unnecessary touchups. 

Personal Day prides itself on formulating products that are safe for acne-prone skin. The brand’s Just Like New Adapinoid Serum and Trust Me On This Hypochlorous Acid Spray are tried-and-true staples in the brand’s line. Reinhart’s team has expanded into lip care, and not a moment too soon for our parched winter lips. 

The Emotional Support Lip Balm is free of pore-cloggers, synthetic fragrances, and artificial flavors. Even lip products can cause breakouts if they’re not formulated intentionally. If you’ve ever been on Accutane or have chronically chapped lips, this formula was designed with you in mind.

Personal Day’s Emotional Support Lip Balm has three active ingredients that deliver on-demand hydration.

Hyaluronic acid pulls moisture to your lips like a magnet. Next, Squalane sinks in, keeping your lips soft and supple. Then Aloe vera chimes in for a cooling finish. These three superhero ingredients work in tandem to give your lips the hydration they need without the constant hassle of reapplications. The formula melts right in with buildable coverage that hugs your lips like a second skin.

Emotional Support Lip Balm currently has three versatile colors on its roster:

Clear

This one is for every moment. Swipe it on after your iced latte, before bed, or whenever your lips need a little love without the commitment of color. Clear is the perfect choice for minimalists or makeup-free days. 

Strawberry Milk

This pink is soft, sheer, and effortlessly pretty. Strawberry Milk is the perfect shade for low-key brunches, or any time you want to look pulled together with minimal effort. It has a subtle elegance that exudes quiet luxury energy. 

Jam Jar

This high-energy, deep berry color beckons when you need a little something extra. Reach for Jam Jar on date nights or any day you need a confidence boost. It’s buildable enough to go from subtle to statement in seconds. 

Personal Day turned lip care into something worth paying attention to. Emotional Support Lip Balm turns lip care into an intentional ritual instead of a chore. 

Check out Emotional Support Lip Balm and other skincare products at https://www.personalday.com/

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Danielle Cappolla

Staff Writer

Danielle Cappolla is a writer who loves finding new beauty and fashion trends. She was born in New York and spent most childhood weekends exploring the city's hidden gems. She attended college and graduate school in the Big Apple. In her spare time, she enjoys scouting New York's dining, hospitality, cultural, and entertainment offerings.